Since 1993. Still the same idea.
Georg Fill was a father himself – and knew exactly what parents really need. After more than 13 years in the baby industry, he knew the business inside out: what makes a good product, what parents really need – and where unnecessary structures create costs that ultimately compromise quality.
In 1993, he took the leap and founded fillikid. Small, manageable and without outside investors: his own project, his own rules, his own way of doing things.
The Beginning
1993
Georg founds fillikid. At first on his own, then with a small team. Visiting retailers, presenting products, organising everything himself. What he cuts out are unnecessary middlemen – not quality.
Expansion into Germany
1998
The first step across the border. What works in Austria works elsewhere too.
Our Own Office Building
2008
Thalgau, in the Salzburg region. fillikid gets a permanent home of its own. This is still where we work today.
Our First Warehouse
2013
After years in rented premises, fillikid builds its first warehouse of its own. Another step towards independence. In the same year, Markus Fill joins the company full-time.
Office Expansion
2017
The team grows, and so does the building. An extension creates more space for more people.
Brand Relaunch
2018
Same values, fresh look. fillikid unveils a new brand identity.
Today
17 people, 12 markets, over 30 years of experience. Still owner-managed, still run jointly by father and son. And still driven by the same belief: good products don’t have to be expensive – if you work efficiently without compromising on quality.
By parents. For parents.